New IBM ad Bosts about total survailence society and database Linking control grids.
Watch this IBM film to see how they manipulate language in an Orwellian Manner to make it a good thing that you are paying for total control and total tyranny.
Transcript.
OPERATOR
Police operator 122. What's your emergency?
MAN
Yeah, a guy just robbed me. He stuck a gun in my
face and took everything.
OPERATOR
Do you know what he was wearing?
MAN
No, I'm not sure. It happened so fast. All I know ...
he had a tattoo on his neck.
OPERATOR
Okay, sir. Police are on their way.
(MUSIC)
JOE D'AMICO
On Saturday, November 5th, a ... a male walked into
a midtown pizzeria.
BILL McNEELY
He ordered one slice of pepperoni pizza, sat down in
the back of the pizzeria and remained there until
closing. At this time, the owner approached him and
asked him to leave. The gentleman produced a
silver handgun, took the owner at gunpoint around
the counter and removed a large sum of money from
the cash register.
(CASH REGISTER SOUND)
JOE D'AMICO
On the way out of the location, the manager noticed
that he had a tattoo on his neck. Had the word
"sugar" written in it.
(MUSIC)
MIKE HORBACZ
We're heading north over here, and uh ... we're
passing 11th Street and Avenue B, and that was a
big block for uh, crime. Very big block. There was a
place over here called the Brown Door which used to
serve heroin and cocaine, and junkies used to flock
all night over there to buy the stuff.
(MUSIC)
TRAVIS RAPP
Uh, growing up as a kid in the lower east side, it was
not the best of neighborhoods. Drug use is very big.
The crack epidemic, I saw a lot of that. Uh, there
were also street gangs that ruled a lot of the
neighborhood.
EVELYN ROSARIO
My parents wouldn't allow me downstairs uh, by
myself.
JIM MOONEY
When I was in the detective school on the 110 in
Queens years ago, I remember putting 189th
robbery on a sheet.
(SIREN)
MIKE HORBACZ
When the NYPD focused on the uh, street level
crime, that started the uh, changing of this
neighborhood. Thompson Square Park, where the
homeless used to eat pigeons ... now it served a
squab on Avenue B.
RAY KELLY
In the aftermath of the attacks of September 11th,
we simply had to do more with less. Our budget was
cut. Our personnel were significantly reduced. It
was a classic case of trying to be more efficient,
more effective with uh, diminishing resources.
MARIANNE COOPER
I think the vision from Commissioner Kelly's
standpoint was how do you utilize and leverage
technology to do a better job of providing a
knowledge based tool for the detectives so that they
could in fact, be able to solve crimes more
effectively.
JOE D'AMICO
Our old systems only gave us the capability to do
certain queries, very limited search capabilities ...
RAY KELLY
I wanted to be able to get information ...
(NOISE)
RAY KELLY
that we knew we had. We're kind of a classic
case of a big organization not knowing what it
knows.
MARIANNE COOPER
It was out there. It was in multiple forms, paper,
separate databases, separate processes. And now
the challenge was, how do you integrate all of this ...
(SIREN)
MARIANNE COOPER
... into an opportunity where there would be one
place to go.
RAY KELLY
The question was, how do we gather the information
and get it to our officers on patrol. The answer to
that is the Real Time Crime Center.
(MUSIC)
JOE D'AMICO
The RTCC is a 24 hour, seven day operation which
provides information and investigative support to
detectives who are investigating violent crime, and
the information is delivered to them right at the crime
scene.
RAY KELLY
It is in essence, a data warehouse where we brought
this information together.
CHRISTINE TYLER
Some of those databases are incident databases,
arrest databases, patrol databases, corrections
databases, warrants databases.
JIM ONALFO
We've taken a lot of the grunt work out of the hands
of the detectives, and uh, given them the time to
spend with ... we want them to do most ... which is
hard nosed uh, detective analysis and solving
crimes.
BILL MCNEELY
The Real Time Crime Center can give us information
much faster than we can ever gather it ourselves.
RADIO VOICE
Perp is a male Caucasian, six foot two, sugar tattoo
on his neck, last seen ...
JIM MOONEY
The detectives had reached out to us with the
nickname of sugar.
JOE D'AMICO
We were able to back the man with a violent robbery
history. We pulled up his photo and his physical
attributes, and he matched the description to a T.
We then helped him (sic) develop information on his
possible whereabouts.
BILL McNEELY
Myself and a team of detectives from the midtown
north squad went to a housing project. A group of us
walked through the front door, up a flight of stairs till
we came to apartment 2B. We knocked on the door,
and inside was our perpetrator.
(BANG)
JOE D'AMICO
If it wasn't for the technology that's available here,
we wouldn't have been able to solve the case.
PAM DELANEY
Fighting crime is all about information. It's
connecting the dots. There are literally hundreds of
cases like Sugar, and when you have that
information, you're able to connect it all using
technology in a place like the Real Time Crime
Center. You're gonna make New York and any city a
safer place.
RAY KELLY
The Police Foundation has contributed significants
(sic) amounts of money for components of the Real
Time Crime Center.
PAM DELANEY
Ninety-five percent of the Police Department's
budget goes for personnel services, leaving only five
percent to pay for everything else. Our mission is to
close the gap between what they need and what
they have, and we do that through the generosity of
... of the citizens of New York.
(MUSIC)
EVELYN ROSARIO
I believe the city of New York is a safer place today
than it was years ago.
JIM ONALFO
That's probably the most satisfying thing to hear,
knowing that we're bringing something important to
the police operation at the NYPD. It's improving the
way they do business. It's improving the way they
solve crimes.
MARIANNE COOPER
I think one of the terrific aspects of what IBM can
bring to the table as something that differentiates us
is that we can marry all of these aspects -
technology, software, services um, to help the city of
New York fight crime.
RAY KELLY
What can help us in ... in the short term and the long
term? The obvious answer is technology and we're
going to do everything we can to make certain that
New York remains in the lead in that regard.
MIKE HORBACZ
Right now, we're at the waterfront of Brooklyn ... at
Williamsburg, and all this is gonna be taken down
and all new luxury high rises are gonna go over here.
Now, before where they had gangs and grafittis all in
this neighborhood ... now you see mothers with baby
carriages walking into this park and people do
calisthenics. Uh, somehow things changed.
(MUSIC)
(END OF TAPE)
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